Put your brand in front of soccer families
ClubScout is the go-to directory for parents researching youth soccer clubs across the Northeast. Our audience is hyper-targeted, high-intent, and actively making decisions about where to spend their time and money.
The platform at a glance
ClubScout is the largest youth soccer club directory in the Northeast — and growing every week.
1000+
Clubs Listed
17
States Covered
42
Leagues Tracked
504+
Cities
An audience that's already in buying mode
ClubScout visitors aren't casually browsing. They're parents actively researching where to invest thousands of dollars in their child's athletic development. They're comparing costs, evaluating programs, reading reviews, and making decisions.
That makes them receptive to brands that serve the soccer family lifestyle — gear, camps, training, travel, nutrition, and local services.
Hyper-local reach
9 Northeast states: CT, MA, ME, NH, NJ, NY, PA, RI, VT. Major metro areas from Boston to Philadelphia.
High spending power
Club soccer families typically spend $3,000 – $10,000+ per year on fees, travel, gear, and tournaments.
100% soccer families
No wasted impressions. Every visitor is a soccer parent or club director — no generic audience dilution.
Who you'll reach
Three distinct audience segments, all actively engaged with soccer decision-making.
The Researching Parent
Actively comparing 3-5 clubs before tryout season. Spending 15-30 minutes per visit, reading reviews, checking fees, and evaluating coaching staff.
The New-to-Club Parent
Child aged 7-10 moving from rec to competitive soccer for the first time. Doesn't know the landscape and is hungry for guidance.
The Club Director
Managing a club's online presence, monitoring reviews, and looking for ways to stand out during recruitment season.
Seasonal traffic patterns
Youth soccer follows a predictable calendar. Time your campaigns to match when parents are most active.
Jan – Feb
Winter Tryouts
Spring season tryout research peaks
Mar – May
Spring Season
Active season, moderate research traffic
Jun – Jul
Summer Camps
Camp research + early fall planning
Aug – Sep
Fall Tryouts
Peak traffic — main tryout season
Oct – Dec
Fall Season
Active season, review submissions increase
Where your ads appear
Native placements that blend with our design. No pop-ups, no interstitials, no autoplay video — just clean, relevant ads.
Homepage Featured
Premium banner between featured clubs and the main call-to-action. First thing parents see when they land.
Audience
All visitors
Best for
Brand awareness, regional businesses
Search Results Sidebar
Persistent sidebar placement on the club search page. Visible while parents browse and filter clubs.
Audience
Active searchers
Best for
Soccer gear, training programs, camps
Club Profile Page
Sidebar on individual club profiles. Reaches parents deep in the research phase, comparing specific clubs.
Audience
High-intent researchers
Best for
Local businesses, sports facilities
State Directory Pages
Banner on state-specific club listings. Perfect for geo-targeted campaigns across CT, MA, NJ, NY, PA, and more.
Audience
Regional browsers
Best for
State-specific businesses, regional camps
Blog Articles
Sticky sidebar on educational articles and buying guides. Long dwell time, engaged readers.
Audience
Information seekers
Best for
Thought leadership, educational products
Blog Feed
Native placement between article cards on the blog index. Blends with content browsing experience.
Audience
Content browsers
Best for
Content marketing, newsletter signups
Why ClubScout works for advertisers
Zero wasted impressions
Every visitor is a soccer parent or club director. You're not paying for a general audience and hoping the right people see it.
Native design
Ads blend seamlessly with the ClubScout experience. No disruptive pop-ups or flashy banners that train users to look away.
Brand safety guaranteed
Family-first platform. Every advertiser is vetted. Your brand sits alongside helpful content for parents, not controversy.
Full performance tracking
Real-time impression and click tracking, CTR reporting, and transparent analytics. Know exactly what your investment delivers.
Direct relationship
Work directly with our team. No middlemen, no ad networks, no programmatic guesswork. Your brand, your message, your results.
No contracts required
Month-to-month plans. Start small, scale up when you see results, and cancel anytime. We earn your business every month.
Partnership packages
Simple, transparent pricing. No long-term contracts. All plans include full performance reporting.
Starter
Test the waters with a single placement.
- 1 ad placement
- Logo + tagline
- Click-through tracking
- Monthly performance report
- Cancel anytime
Growth
Broader reach across multiple touchpoints.
- Up to 3 ad placements
- Priority positioning
- Click-through tracking
- Weekly performance reports
- Dedicated account support
- Cancel anytime
Premier
Maximum visibility across the entire platform.
- All 6 ad placements
- Highest priority positioning
- Real-time analytics dashboard
- Dedicated account manager
- Custom landing page support
- Co-branded content opportunities
- Cancel anytime
Custom packages available for multi-month commitments and exclusive category sponsorships. Let's talk.
Tell us about your brand
Send us an email with your business, target audience, and goals. We'll respond within 24 hours.
We build your campaign
We'll recommend placements, help with creative, and set up tracking. Most campaigns go live within 48 hours.
Track your results
Monitor impressions, clicks, and CTR. We'll send regular performance reports and optimize as needed.
Ready to reach soccer families?
Drop us a line and we'll put together a custom plan for your business. Most advertisers are live within 48 hours.
hello@myclubscout.com